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Labubu price guide
Retail and typical resale prices for every Labubu figure.
Labubu has 88 figures across 17 series. Retail runs $27.99 per blind box, and typical resale runs $10 to $200. Heart is the most valuable Labubu figure at $90-$135, about 6.8x retail. Prices below come from recent sales and market reports, not live quotes.
Most valuable Labubu figures
Ranked by resale markup against retail.
| Figure | Series | Rarity | Retail | Typical resale | Markup |
|---|---|---|---|---|---|
| Heart | Pin for Love (A-M) | Secret | $19.99 | $90 to $135 | 6.8x |
| ! (Exclamation) | Pin for Love (N-Z) | Secret | $19.99 | $90 to $135 | 6.8x |
| Labubu (Secret) | Classic Series Sparkly | Secret | $19.99 | $40 to $110 | 5.5x |
| Mysterious Guest | Coca-Cola | Secret | $36.99 | $130 to $200 | 5.4x |
| Maine Coon Kitty | Cat Mode On | Secret | $29.99 | $80 to $160 | 5.3x |
| Spicy Debut | Dip for Fun | Secret | $26.99 | $40 to $110 | 4.1x |
| Chestnut Cocoa | Exciting Macaron | Secret | $27.99 | $40 to $110 | 3.9x |
| Duoduo | Have a Seat | Secret | $27.99 | $40 to $110 | 3.9x |
| ID | Big into Energy | Secret | $27.99 | $40 to $110 | 3.9x |
| Classic Hello Kitty | Hello Kitty and Friends | Secret | $36.99 | $60 to $130 | 3.5x |
Prices by series
| Series | Figures | Retail | Typical resale |
|---|---|---|---|
| Exciting Macaron | 7 | $27.99 per box | $10 to $110 |
| Have a Seat | 7 | $27.99 per box | $10 to $110 |
| Big into Energy | 7 | $27.99 per box | $10 to $110 |
| Pin for Love (A-M) | 15 | $19.99 per box | $10 to $135 |
| Pin for Love (N-Z) | 15 | $19.99 per box | $10 to $135 |
| Coca-Cola | 3 | $36.99 per box | $30 to $200 |
| Classic Series Sparkly | 2 | $19.99 per box | $15 to $110 |
| Hello Kitty and Friends | 7 | $36.99 per box | $20 to $130 |
| Hair Salon | 7 | $39.99 per box | $25 to $140 |
| Cat Mode On | 10 | $29.99 per box | $25 to $160 |
| Dip for Fun | 2 | $26.99 per box | $10 to $110 |
| Why So Serious | 2 | $36.99 per box | $10 to $110 |
| Dear Birds | 1 | $26.99 per box | $10 to $30 |
| Have a Good Run | 1 | $36.99 per box | $50 to $100 |
| Fall in Wild | 1 | $36.99 per box | $15 to $30 |
| FIFA | 1 | $29.99 per box | $10 to $30 |
| Hide and Seek in Singapore | 1 | Varies | varies |
Secret and chase figures
The hard pulls. These are the figures that carry the biggest premiums.
| Figure | Series | Rarity | Retail | Typical resale |
|---|---|---|---|---|
| Heart | Pin for Love (A-M) | Secret | $19.99 | $90 to $135 |
| ! (Exclamation) | Pin for Love (N-Z) | Secret | $19.99 | $90 to $135 |
| Labubu (Secret) | Classic Series Sparkly | Secret | $19.99 | $40 to $110 |
| Mysterious Guest | Coca-Cola | Secret | $36.99 | $130 to $200 |
| Maine Coon Kitty | Cat Mode On | Secret | $29.99 | $80 to $160 |
| Spicy Debut | Dip for Fun | Secret | $26.99 | $40 to $110 |
| Chestnut Cocoa | Exciting Macaron | Secret | $27.99 | $40 to $110 |
| Duoduo | Have a Seat | Secret | $27.99 | $40 to $110 |
| ID | Big into Energy | Secret | $27.99 | $40 to $110 |
| Classic Hello Kitty | Hello Kitty and Friends | Secret | $36.99 | $60 to $130 |
Frequently asked questions
How much is a Labubu figure worth?
A regular Labubu figure retails for $27.99 and typically resells for $10 to $200. Secret and chase figures go higher.
What is the rarest Labubu figure?
Heart is the most valuable Labubu figure, typically reselling for $90-$135.
Where can I buy Labubu figures?
Buy at retail from official stores and authorized retailers. For resale, check eBay, Whatnot and Mercari. Every figure page on Cutie Index links to live listings and recent sales.
Do Labubu figures hold their value?
Prices move with restocks, seasons and hype. Regular figures usually sell near retail, while secrets hold a premium as long as the series stays popular. Treat the ranges as typical, not guaranteed.